S3 E2: Amanda Sichon and Seda Bilginer of ESAS NYC
Episode Overview
One big issue we’ve had in society today is where men hold great power over female-oriented products, where their decisions affect how we as women experience our lives through the products that are in our hands.
This is the exact issue that Amanda and Seda had working in the professional cosmetics industry. They felt held back, unable to make the products they believe women need and deserve, simply because male board members saw demand for them-- probably because they were never issues for them.
So finally, they both decided to quit their jobs and start a new venture-- Esas Beauty. Their company focuses on delivering the best quality cosmetics with no shortcuts, putting first the health of their consumers and of Mother Nature.
I still can’t believe I met them through a mutual friend who gifted me one of their products! That really says something about them and how their products do the talking for them. I’ve invited them today to talk about their journey, and how they got to where they are now-- with a successful and sustainable business.
Episode Highlights
- Their childhoods and how they contributed to their growth and career path
- Growing up in a bi-cultural household
- The cosmetic industry primarily for women-- but run by men
- Starting their own company to combat that
- Their mentors and role models growing up
About Esas Beauty:
Amanda Sichon and Seda Bilginer, two professionals with 25 years of combined experience in the cosmetic industry, both set out to redefine modern beauty companies run by women. They fight to keep skincare and cosmetics as authentic and clean as possible, keeping health at the top of their priority for all their consumers.
Seda Bilginer and Amanda Sichon, two chemists that came together after a long tenure in corporate to found ESAS Beauty, a sustainable farm-to-beauty lifestyle brand.
Connect with Esas:
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